Press coverage, deployment announcements, awards, and posts from the team behind Sandbox.
Live AR tactical analysis launches on ESPN's coverage of the FIFA World Cup — Sandbox's debut at the world's most-watched football tournament. Full feature article to follow after the opening matches.
Article to be written after kick-off →
How data is transforming sports broadcasting from commentary into storytelling. Sport has always been about the story — not the final score, not the stat sheet, the story. For decades the best pundits answered the "why" with intuition, a frozen frame and a telestrator pen. That era is over.
Read on LinkedIn →Sandbox arrives on NBC's NBA coverage — the platform's first deployment in major North American team sport. Live AR tactical analysis brings a new layer of basketball storytelling to American audiences.
Add release link →NBC Sports' Tour de France broadcast — featuring live AR tactical analysis powered by Sandbox — was nominated for an Emmy in sports broadcasting excellence. The first time AR-driven cycling analysis has been recognised at this level.
Add release link →Two of Israel's leading broadcast technology companies have formalised their cooperation to bring Sandbox — the live AR sports graphics platform — to international networks and federations.
Add release link →Feature on the AR analysis environment used by NBC Sports and TV2 Denmark across six straight Tour de France seasons — and what it changed about how the race is covered.
Add article URL →Multi-partner deployment in Vienna integrated KINEXON, Swiss Timing and Hawk-Eye data into a single live broadcast AR layer — a first for the sport.
Add release link →How Sandbox redefined the visual coverage of world endurance racing with real-time car positioning, strategy visualization, and pit-window analysis.
Add article URL →A behind-the-scenes look at how AR replays of competing planes were overlaid in real time onto the Red Bull Air Race broadcast — turning solo racing into head-to-head drama.
Add post URL →For press kits, broadcast-quality footage, interview requests, or to discuss a story — get in touch.
press@sandbox.tv