Broadcast graphics operations & sport data infrastructure
"
One saw the story. The other knew the data.
Sandbox — A joint venture
See Sandbox live in your sport.
Book a 30-minute demo — your sport, your data, your analysts.
Product
The platform
Live tactical analysis. Powered by real tracking data.
Sandbox connects to your existing tracking infrastructure and turns data streams into broadcast-ready AR graphics — in real time, no replay required.
Platform Demo Reel
How it works
From raw data to live broadcast in four steps
01
Data In
Sandbox ingests live tracking data from KINEXON, Hawk-Eye, Swiss Timing, or proprietary feeds. No new hardware required.
02
AR Environment
The analyst enters a fully rendered virtual version of the pitch, circuit, or course — synced to the live event in real time.
03
Live Manipulation
The analyst physically moves players, draws paths, creates what-if scenarios — all rendered live as they happen.
04
On-Air Output
Graphics composited directly into the broadcast feed with zero delay. What the analyst creates, viewers see — instantly.
Sports supported
Built for any sport with tracking data
⚽
Football / Soccer
Player tracking, tactics, set pieces
🏎
Motorsport
F1, WEC, Rally — car positioning & strategy
🚴
Cycling
Peloton tactics, breakaway analysis
🏃
Athletics
Race analysis, pace comparison
🏐
Beach Volleyball
Player tracking, court analysis
✈
Air Racing
Flight path AR, ghost plane overlays
Data integrations
Works with your existing data
If your sport has tracking, Sandbox can visualize it.
KINEXON
Player and object tracking for indoor and outdoor sports. Official NBA, Bundesliga, and Volleyball partner.
Hawk-Eye
Ball and player tracking across cricket, tennis, football, and volleyball. Used in official officiating worldwide.
Swiss Timing
Official timing partner for the Olympics — athletics, swimming, cycling, and major multisport events.
Custom Feeds
Proprietary tracking systems, federation data APIs, and custom sensor integrations supported on request.
Why Sandbox
Different from everything else on the market
Not a replay tool
Sandbox is a live analysis environment. Analysts create in real time — not from a library of clips built the night before.
Not prebuilt templates
The analyst drives the story. Sandbox gives them a live AR environment to work in, not a menu of preset animations.
Not screen graphics
Sandbox output is fully AR-composited into the broadcast feed — integrated into the visual language of your broadcast.
Not a prototype
Six consecutive Tour de France seasons. Emmy-nominated. Red Bull Air Race. FIA WEC. Production-proven.
Ready to see it in your sport?
We'll configure a live demo using your broadcast format.
Case Studies
Case studies
The proof is in the broadcast.
Five international deployments — from the Tour de France to the Beach Volleyball World Championships.
Case 01
Tour de France × NBC Sports
6 consecutive seasons, 2018–present
Cycling
The outcome
NBC Sports' Tour de France coverage received an Emmy nomination for sports broadcasting excellence — with Sandbox-powered AR analysis at the centre of the cited work.
Emmy Nominated6 SeasonsLive Tactical Analysis
Read full story →
Case 02
Red Bull Air Race
International broadcast series
Air Racing
The outcome
The "ghost plane" innovation transformed air race broadcasting — for the first time viewers could see head-to-head competition on a sport where pilots fly the course solo.
Ghost Plane ARReal-Time OverlayInnovative Format
Read full story →
Case 03
FIA World Endurance Championship
Full broadcast graphics language
Motorsport
The outcome
A complete broadcast graphics language for endurance racing — car positioning, strategy windows, pit analysis, class standings, all live. Set a new international standard for motorsport broadcast design.
Full Graphics SystemStrategy VisualizationMulti-Class Racing
Read full story →
Case 04
Beach Volleyball World Championships
Vienna — KINEXON, Swiss Timing & Hawk-Eye
Beach Volleyball
The outcome
Three simultaneous data providers, one unified AR broadcast layer — demonstrated Sandbox's ability to manage multiple live tracking streams at world championship scale.
Two independent Sandbox environments running simultaneously — NBC Sports in English, TV2 in Danish. Proved the platform's ability to serve multiple broadcast partners from one live data feed.
Talk to our team about deploying Sandbox in your broadcast format.
About
About Sandbox
Two companies. One platform. Every sport.
Sandbox is a joint venture between Promotheus and Segev Sport — bringing together world-class broadcast design and real-world sport data expertise to create something neither could have built alone.
One partner built the visual language of live television. The other has been making broadcast graphics work at venues and arenas around the world for over a decade. Together, they made Sandbox.
The joint venture
Meet the two companies behind Sandbox
Promotheus
World-class broadcast design and creative technology. Tel Aviv, Israel.
PMT
Promotheus is one of Israel's leading broadcast creative and technology companies — building the visual language of live television for over a decade. AR environments, virtual studios, and real-time graphics for the biggest broadcasters domestically and internationally.
Clients include Kan, Keshet, Sport 5, YES, NBC Sports, ESPN, and Fox Sports. Their Tour de France work with NBC Sports earned an Emmy nomination for sports broadcasting excellence.
What Promotheus brings
Emmy-nominated AR broadcast design and engineering
Virtual production and real-time graphics technology
A decade of broadcast creative work at international scale
The visual and narrative language of sport on television
Broadcast graphics operations & sport data infrastructure. Israel.
SGV
Segev Sport are the operators — the team in the truck, at the arena, on the phone when the scoreboard drops ninety minutes before tip-off. Specialists in broadcast graphics infrastructure with elite on-air controllers and dedicated technical service for live sport events globally.
Clients include Sport 5, FIBA Media, IMG, and international federations. Official remote graphics partner for the FIBA Continental Cup — in-venue rigging and remote operations for host broadcasters across dozens of countries every season.
What Segev Sport brings
Elite on-air graphics hardware and controller systems
In-venue and remote broadcast operations expertise
Deep integrations with sport data providers globally
24/7 live sport technical support — from rigging to final whistle
Promotheus had built some of the most visually compelling sports broadcast graphics in the world. But they knew that real tactical storytelling required a live, manipulable AR environment — one that could ingest real tracking data and render it as on-air narrative in real time.
Segev Sport had spent years as the people who make broadcast graphics actually work — installing hardware at venues, connecting to scoreboards and data feeds, operating graphics remotely across time zones for federations and networks worldwide.
Sandbox is what happened when those two capabilities came together. A platform designed to the highest broadcast creative standard, built on the kind of operational rigour that only comes from years of running live sport.
What we believe
01
"Sport tells its own story. Our job is to make sure the broadcast catches up."
02
"The best broadcast moment is one the analyst creates live — not scripted the night before."
03
"Technology should be invisible. The story is what the viewer remembers."
Want to talk to the team?
Whether you're a broadcaster, a federation, or a rights holder — we'd love to show you Sandbox in your sport.
Pricing
Pricing
Flexible for single events. Built for seasons.
Every deployment is configured for your sport, your tracking infrastructure, and your broadcast format. No public price list — we build proposals around your context.
Event
Single Event
Best for broadcasters piloting Sandbox for the first time, or federations covering a one-off event.
Includes
Full Sandbox platform for a single event or series
Configuration for your sport and tracking data
Remote technical support during broadcast
Pre-event testing and analyst training session
Post-event debrief and performance review
Most Popular
Season
Full Season
Best for broadcasters covering a full season or multi-event calendar. Long-term partnership with dedicated support.
Everything in Event, plus
Season-long license and unlimited event access
Dedicated account manager for your broadcast
Full analyst team training programme
Priority support during all live broadcasts
Mid-season platform updates and optimisations
End-of-season analytics and usage reporting
Enterprise
Enterprise
Best for networks with multiple sports, multiple channels, or global deployment. Fully bespoke.
Everything in Season, plus
Multi-sport or multi-channel licensing
Custom integration with proprietary tracking systems
On-site technical deployment and training
SLA-backed support with guaranteed response times
Dedicated engineering resource during major events
Do we need to replace our existing graphics system?
No. Sandbox sits alongside your existing broadcast workflow. It adds a live AR analysis layer without replacing your standard graphics.
What tracking systems does Sandbox integrate with?
KINEXON, Hawk-Eye, Swiss Timing, and custom proprietary feeds. If your sport has tracking data, we can almost certainly integrate with it.
How long does setup take for a new sport?
Typically 2–4 weeks for a new sport configuration. For sports we've worked in before, setup is significantly faster.
Is there a free trial or demo?
Yes. We offer a 30-minute live demo configured for your broadcast format and sport — book via the demo page.
Can Sandbox serve multiple broadcasters on the same event?
Yes — we've run two independent environments simultaneously on Tour de France for NBC Sports and TV2 Denmark.
What support is available during a live broadcast?
Season and Enterprise clients have a dedicated account manager and priority support. Event clients receive remote support throughout their event window.
Ready to talk numbers?
Every deployment is priced for the sport, the scale, and the format.
Request a Demo
Request a demo
See Sandbox live in your sport.
Book a 30-minute demo with our team. We'll show you Sandbox running on footage from your broadcast format — your sport, your data, your analysts.
What happens next
We'll review your details and reach out within one business day
We'll schedule a 30-minute live demo tailored to your sport and broadcast format
If it's a fit, we'll discuss deployment, integration, and pricing
Already trusted by
NBC SportsTV2 DenmarkTour de FranceFIA WECRed Bull
Emmy-nominated platform — NBC Sports
6 consecutive Tour de France seasons
Live in 5+ international broadcast markets
Built and operated by Promotheus × Segev Sport
Book your demo
Trusted by
NBC SportsTV2 DenmarkTour de FranceFIA WECRed Bull